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Competitor analysis

Unfortunately, in the world of Search Engine Optimization everyone has competitors, and often times the number of them can be intimidating. When you work with us, we will take on the tasks of identifying these competitors, evaluating their efforts and creating a strategy to overcome them.

Before we can build your SEO campaign, it is vital to comprehend who you are up against. That is where Competitive Analysis comes into play. This integral step includes determining who your competitors are, and evaluating how they optimize their websites for search engines. Once this is complete, we will have a better understand of how aggressive we need to be with certain keywords and identify opportunities that others may have missed. Through our efforts we will shed light on the mistakes others have made, and the areas that you will see the best results.

Identifying competitors may seem easy especially if you are a small business owner. It is the assumption that, if they are your competitor you will already know who they are without needing to do any research. The reality is that, online often times you will be competing with companies you have never heard of before. Even if you did know exactly who you were up against, without competitive analysis, you would not know how to overcome them on search engine results. Our qualified technicians understand that every niche and geographical area is different. Through our experience we have gained the knowledge on how to adjust our SEO efforts accordingly. When these adjustments are made our clients see results in the keywords and areas that are most important to them.

There are many different things that should be taken into consideration when researching your competitors. Below is a list of the main components that we research while analyzing your opponents.

Keywords
Pages Indexed
Linking
Page Rank
Domain Age
Traffic
Online Brand Presence
Content
Visitor Demographic Breakdown
Social Media Presence

" The bottom line is: You can’t win a game when you don’t know who you are up against. No only do we find your opponents, we create and execute the necessary plays to obtain the ultimate victory: More Customers! "

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